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This web page kmhsewing.com states the following, "Standing on the Side of Love Stoles." Our analyzers saw that the webpage stated " Not all stoles are created equal! Welcome to my studio! As a trained artist, graphic designer, and quilter, I find inspiration for ministers stoles just about anywhere I look." The Website also said " Color, texture, and balance, along with meticulous construction, are keys to attractive products. The custom clergy stoles I present here are a sample of possibilities. They can be customized with denominational symbols or other motifs." The website's header had custom stole as the most important optimized keyword. It is followed by ordination stole, installation stole, and wedding stole which isn't as highly ranked as custom stole. The next words kmhsewing.com used was UU stole. clergy stole was included but could not be understood by search engines.